Research that de-risks every launch
Consumer-first intelligence to shape product concepts, pricing, packaging, and channel strategy.
Capabilities
Actionable beverage intelligence
We combine syndicated data, primary research, and in-market pilots to validate decisions before you scale.
Consumer & Shopper
Segmentations, demand spaces, and occasion mapping to ensure product-market fit.
Trend & Flavor Tracking
Early reads on ingredients, functional claims, and packaging cues resonating with key audiences.
Pricing & Pack Strategy
Elasticity testing, pack-price architecture, and promo guardrails for retail and foodservice.
Concept Validation
Rapid digital tests and controlled pilots to quantify purchase intent and repeat drivers.
Channel Readiness
Assortment recommendations and compliance checklists tailored for target accounts.
Performance Dashboards
Live dashboards on velocity, distribution, and promo ROI to steer ongoing decisions.
Multi-market insights inform positioning and claims hierarchy.
Methodologies
Mixed methods for clarity
- Quantitative surveys with retailer-aligned sampling.
- Qualitative taste panels and ethnographic interviews.
- Digital shelf and ad variant testing before launch.
- Test-and-learn pilots with clear success thresholds.
Deliverables
Decisions backed by data
Confidence before you scale
Our research teams collaborate directly with formulation, packaging, and supply chain leads so recommendations are immediately actionable.