Press Release

80% rPET Goal Achieved One Year Early

October 10, 2025

Beverage Marketing USA, Inc. reached 80% recycled PET (rPET) adoption across its bottled water portfolio ahead of the 2026 target.

  • Validated supply chain for rPET materials with full QA documentation.
  • Updated packaging designs and on-pack claims to reflect sustainability progress.
  • Ongoing lightweighting initiatives to further reduce material usage.

This milestone is part of a broader sustainability roadmap that includes route optimization, responsible sourcing, and transparent reporting.