BEVMARK USA Appoints Chief Innovation Officer

Beverage Marketing USA, Inc. announced the appointment of Dr. Eleanor Vance as Chief Innovation Officer, effective January 1, 2026. Dr. Vance will lead the company’s R&D programs across functional beverages, clean-label formulations, and packaging sustainability.

She will oversee cross-functional teams spanning formulation, sensory testing, regulatory affairs, and pilot production, working closely with distribution and brand strategy to accelerate time-to-market.

• Ph.D. in Food Science with 15+ years in beverage innovation.
• Track record launching functional and performance beverage lines.
• Mandate to deepen clean-label and sustainability leadership.

“Dr. Vance brings the scientific rigor and creativity our partners expect as we expand our portfolio,” said CEO Alexandra Reid. “Her leadership will strengthen our ability to move from insight to shelf with speed and discipline.”